Thanks to your hardwork, JustGive recorded a 64% increase in donations to our participating organizations this #GivingTuesday. The biggest increases were seen in donations coming through donation buttons. When compared to 2015:
Donation totals increased by 47%
Average donation amount increased by 72%
Our favorite highlight: an amazing 92% of donors chose to cover donation processing fees allowing us to pass through 99.4% to charity.
Here’s a glimpse of our nonprofits’ impact on #GivingTuesday 2016.
Although #GivingTuesday is over, our work is not done yet! Engage past donors and turn new donors into long-term supporters by maintaining communication and asking them to give again before the year ends. Learn more about how JustGive can help.
Your donation receipt can be customized with your organization’s logo. If you uploaded a logo when you customized your donation page, that same logo will be used in your donors’ email receipts. To upload your logo and customize your donation page, visit our nonprofit resources: Edit your Donation Page
Below is an example of a donation receipt email.
All donations made to your Organization through the Donation Site are processed and disbursed through JustGive’s DAF. If goods or services are provided, you shall provide the donor with the estimated value of goods or services provided in return for their donation.
Less than 4 weeks to go until #GivingTuesday. Here’s what you need to know.
GivingTuesday, the global day of giving, is November 29th. It offers a huge opportunity to increase awareness for your cause and support for your organization while reaching out to new and current donors. There are many ways to get your staff and the community involved in your #GivingTuesday. The three areas of focus we’re highlighting are fundraising, collaboration and communication. Fundraise
Launching a #GivingTuesday campaign helps kick off your year-end fundraising campaign and creates awareness within your community. Customize your donation page and take advantage of our free Donate Now button features. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday.
The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.
Rally your community and get others involved. Reach out to local businesses for support or collaborate with other local nonprofits and present a united front to the local merchants association. Offering a good word may be enough for a local business to invest in a community board announcing #GivingTuesday and give 10% of net proceeds from sales on the day or offer a matching gift.
Set a goal and ask a board member or corporate sponsor to match donations for the day. You can use this to incentivize new or larger donations during your campaign.
Social media is the key to making sure your message is received and shared to new audiences. Build momentum with your supporters in advance and communicate a consistent message across several channels, including email. Starting with your email list, get the word out about #GivingTuesday and don’t forget to encourage your audience to share.
Make your posts compelling and share-worthy. Give donors a clear message and encourage them to tweet, post, snap and share.
For more tips and tools, #GivingTuesday offers free toolkits, sample messages, promos, and more.
Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.
Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.
What makes JustGive’s Donate Now button different?
We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.
What are the key features of the Donate Now button and how can my organization benefit from it?
Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.
It’s JustGive’s 15-year anniversary! As the year of celebration starts, Founder Kendall Webb took time to talk about how JustGive got started, and reflect on accomplishments.
Q: You started JustGive as a nonprofit when others said it couldn’t be done. Tell me about that. A: We started JustGive to create a single technology platform so all nonprofits—small and large—could have equal access and outreach at a low cost. We thought it was important to operate as a nonprofit to maintain a single mission and build trust. But everyone in the Internet sector literally said we couldn’t do this because of the cost of technology. I didn’t want to “take the poor public” so I found a way. I got the community involved, asking for every kind of support. It was the early Internet days and we had a lot of companies who believed in us and helped by contributing their contacts, money and pro bono services. That made it less expensive for us to launch, and we got high quality services for free.
Q: How has JustGive kept going when it got tough and continued to make things happen?
A: We’ve sustained ourselves during market crashes and are better suited to do this because we’re a nonprofit. We have more channels of support and capital that are not available to for-profit companies, and there’s no venture capital investment to overextend or distract us.
We’re not doing this for a quick expansion or to go public and make money. Our single goal and focus is to increase giving and we’re 100% guided by our mission.
Q: In the first five years, JustGive sent $37 million to charity. At 10 years, it was $130 million, and today, it’s more than $450 million. What are the driving forces behind growth? A: Two key things. One: At first, individual donors were scared to give online. Over the years, they’ve become more comfortable with the Internet, know it’s safe and trust the process. It’s commonplace now and we’re a trusted brand in the sector. Our products are not just a nice option for online giving—we make giving easier and provide something donors need.
Two: We’ve leveraged our growth through corporate partnerships that help us expand our products and connect with a much bigger audience. Companies are in a great position to offer charitable programs, extending our reach.
Q: Over the years, JustGive has launched a lot of new products, including charity fundraising registries, charity gift cards, rewards points for charity, and more. What new giving are you most proud of? A: All new giving excites me, because it increases philanthropy. But I’d have to say I’m most proud of charitable redemption points because it’s a big channel of fundraising that we identified, developed and operated before others did. Individuals and companies were accumulating huge volumes of rewards points, and CEOs felt torn about what to do with this build up of points. We gave them a solution. This got companies to think about their philanthropy more—outside of their foundations—and was a launching pad for corporate social responsibility. Redeeming rewards points for charity helped them connect philanthropy to their products and location, and give back in local communities. That kind of new giving shows JustGive’s uniqueness and creativity from start to finish—and our overall impact.
Q: Did you envision JustGive would be what it is today? A: We’re much bigger in scope than I thought we’d be. It’s been exciting to grow beyond direct, 1-person-to-1-charity donations (where we started) to fundraising, charity gifts, corporate giving and social responsibility programs. I’m thrilled to see how charity has penetrated into so many parts of life, and how multiple products are used in so many different ways!
Q: What other JustGive accomplishments are you proud of in the past 15 years? A: I’m proud of all the unique channels of giving we’ve built. Like working with Monster.com to use $1 million of charity gift cards as a trade show giveaway. And expanding the definition of a benefit concert with The Dave Matthews Band by letting fans choose the charities to receive money.
I’m proud of the level of respect and integrity JustGive has built as a trusted leader for companies, nonprofits and donors. I know we’ve earned this through hard work and staying true to our mission.
And I’m incredibly proud of our longevity. Withstanding all the changes in the stock market (2 crashes and recession) and in the charitable market is amazing. It’s strengthened who we are.
I’m proud of our prominent national exposure—from TV mentions on PBS NewsHour and CBS News, to articles in the New York Times, USA Today, and Huffington Post. Not to mention being recognized as one of the best of the web by Forbes.
I am most proud of our team. Their passion has fueled our growth, and the impact we’ve had on a limited budget is mind blowing. That’s because our team is creative and really believes in what we’re doing.
Q: What are the most important changes you’ve seen in philanthropy in the last 15 years? A:
The Internet has become a common channel for giving, and it’s given small organizations a louder voice.
Young people are more involved in giving at a younger age. They consider philanthropy part of what they do, who they are, and what they expect from a company where they work.
There’s been a huge increase in peer-to-peer giving, crowdfunding and the social side of giving.
Corporate social responsibility has grown tremendously. Companies used to manage giving through their foundations, and philanthropy was about giving for branding reasons. Now it’s an important way to be good corporate citizens, and they’re becoming more proactive, with strong and directed giving.
Q: What would you like to see companies do to make more of a difference for philanthropy?
A: I’d like to see more companies invest in the business value of charity – including it in their budget so it’s not funding they have to “find.” I’d also like to see them integrate charity into their large gift giving funds for holidays, incentives and loyalty rewards. And overall, to continue to be open minded and consider more creative ways to make charity an integral part of their business.
Q: Where are your personal hopes for JustGive in the years ahead?
A: My hope is that JustGive continues to be a leading force for philanthropy, generating new pools of capital for the nonprofit sector.
Q: If there was one message you could get out in the world about charitable giving: What would that be?
A: Make giving a part of your everyday life. I’m not just talking about giving money, but about volunteering your time, and helping out in your community or doing something for someone in need. Giving isn’t isolated to a charity. It’s something we can all do every day with little moments of helping make things better for a person, a community, and ultimately the world. These small acts of kindness become contagious, spreading goodness that can make a difference.
The recent Philanthropy Outlook released by the Indiana University Lilly Family School of Philanthropy shows giving is on the upswing and momentum is building.
Here’s a snapshot of the good news presented by the fundraising and philanthropy consulting firm, Marts & Lundy, in The Philanthropy Outlook: 2015 & 2016, based on U.S. donations made to U.S. charities.
Giving from all sourcesis expected to rise 4.8% this year and 4.9% in 2016.
The bigger perspective is that each year’s growth will exceed the total giving for the years after the Great Recession (3.1%) and the estimated long-term average for the 40-year trend in total giving for 1973-2013 (3.8%).
Giving by source
This giving prediction includes cash and non-cash donations made by individuals, estates and corporations, and grants made by foundations.
Giving by Foundations is expected to increase the most – by 7.2% in 2015 and 6.7% in 2016. One contributing factor for this increase is the above average growth in the S&P 500.
Giving by Corporations follows closely with a 6% rise in 2015 and 4.8% next year. In these two years, as companies hire more employees, growing payrolls may mean scaling back on philanthropy. But researchers say that as corporations save their profits, they give more philanthropically.
Giving by Individuals/Households is expected to increase 4.4% this year and 4.1% in 2016. This is more than one percent higher than the historical average—for a source that makes up around 70% of all giving.
Giving by Estates is predicted to rise by 2.7% in 2015 and by 6.3% next year. This giving fluctuates widely from year to year, varying mostly due to very large bequests made by a few estates in a given year.
The report is valuable because it gives us a scientifically developed and tested look at charitable giving. It’s something that will be updated annually to help us forecast. (A bit of detail: The research team used econometric methodology, testing more than 16,000 combinations of variables that could influence each source of giving before ultimately identifying 10 key predictors.)
Our partner, GreatNonprofits, started in 2007, has become the Yelp of the nonprofit world. With a database of more than 200,000 reviews, GreatNonprofits is the leading provider of reviews and ratings for nonprofits throughout the United States.
It all began when Hurricane Katrina hit and GreatNonprofits founder Perla Ni was publishing the Stanford Social Innovation Review. She wanted to write about nonprofits doing a great job providing supplies and help for victims, but had a lot of trouble identifying them. It struck Ni that there needed to be an online “Zagat” for nonprofits, where people could tell first-person stories and share reviews about the work and impact of organizations.
Today, on the GreatNonprofits website, users can rate more than 1.8 million nonprofits – and these reviews are widely shared through partner sites like JustGive and GuideStar.
Making the most of your reviews
It’s clear reviews make a difference. According to Neilsen, 70% of consumers trust online reviews as much as personal recommendations.
So, as an organization, how do you:
Engage your supporters
Collect more online reviews
Use reviews successfully
Tara Verner, Vice President of Marketing for GreatNonprofits, recently spoke about how to do just that. We’re sharing the slides from her presentation that provide great examples and tell you how. Enjoy!
If you’d like to watch the recorded session, here’s the YouTube video of the presentation.