Featured Nonprofit FAQ: Customizing your donation button

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Question

Can I customize my donation button for specific programs, amounts or for recurring?

Answer

Yes, you can add specific text to your donation button link so that program, amount, or recurring options are prefilled when your donor arrives art your page. Here are some examples using the sample donation button link https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010.

Program designation

If your organization is running a campaign, has multipleprogram chapters, or is a fiscal sponsor, customizing your donation button link with a specific program ensures donations are easily and correctly designated. To specify what program is selected when the donor arrives at your donation page, add “&designation=Program+Name” to the end of your donation link.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&designation=Children’s+Literacy

Custom amount

To ask for a particular amount for events or programs, prefilling the amount for your donor adds convenience and ensures accuracy. Add “&amount=x” where x = the dollar amount to the end of your donation link to prefill a specific donation amount.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&amount=50

Recurring donations

Make it easy for donors to support your cause monthly by including a custom button link with the recurring donation option preselected on your website, recurringsocial media, and in email communications. To prefill the recurring donation checkbox, add “&isRecurring=true” to the end of your donation link. They can uncheck it if they prefer not to make their donation recurring.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true

Multiple items

The above appends can be combined to prefill more than item. For example, if you want to encourage donors to set up a recurring, $20 donation, you would set up the donation link like this:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20

Perfect for ongoing programs, you can even combine all three customizations to ask for recurring donations of a specific amount for a specific program:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20&designation=Urban+Homelessness

When your donor visits a link like the one above, they will see the amount, recurring and program designation prefilled as in the highlighted screenshot below:

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Note: If your organization is using a custom shortcut url like https://npo.justgive.org/justgive, the first symbol of the appends above should be changed from “&” to “?”. For example:

To preselect the recurring option, add “?isRecurring=true”: https://npo.justgive.org/justgive?isRecurring=true

The offer donors a recurring, $20 donation link, add “?isRecurring=true&amount=20”: https://npo.justgive.org/justgive?isRecurring=true&amount=20

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Amanda Chun
Account Development Manager

Featured Nonprofit FAQ: Personalized Donation Receipt

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Question

Can We Customize Our Donation Receipt?

Answer

Your donation receipt can be customized with your organization’s logo. If you uploaded a logo when you customized your donation page, that same logo will be used in your donors’ email receipts. To upload your logo and customize your donation page, visit our nonprofit resources: Edit your Donation Page

Below is an example of a donation receipt email.

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All donations made to your Organization through the Donation Site are processed and disbursed through JustGive’s DAF. If goods or services are provided, you shall provide the donor with the estimated value of goods or services provided in return for their donation.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director

Are you taking advantage of JustGive’s free nonprofit services?

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Increase online giving, support your mission and increase donor outreach with our free, self-service donation services.

Through your free nonprofit account at www.justgive.org/nonprofits, you have immediate access to a Donate Now button, a mobile-optimized customizable donation page, secure donation processing, and a simple online experience for your donors.

What makes JustGive’s Donate Now button different?

We provide a cost-effective way to collect online donations that includes free sign up, no monthly or annual fees and a low 4.5% processing fee. Since JustGive waives the $0.35 flat charge for each donation made from your Donate Now button, you automatically save when donors give through the button.

What are the key features of the Donate Now button and how can my organization benefit from it?

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  • Branding and personalized messaging – Add your logo and personal message on your page, giving your supporters a smooth user experience as they transition from your website.
  • Support for monthly recurring donations – Make it easy for donors to increase their impact with monthly giving while only providing their payment information once.
  • Custom donation amounts and program impact statements – Connect donors to your organization’s needs by providing custom donation amounts and program impact statements on your donation page. In our 15+ years of online giving, we’ve found this is key to securing funding.
  • Donor paid fees – Let your donors cover the processing fees and receive 100% of their intended donations. When this option is given, over 80% of donors opt to cover the fees.

How do I get started?

  1. Log in to or create your Nonprofit Resources account – be sure to subscribe to our nonprofit newsletter to stay up-to-date on news and trends.capture
  2. Select the Edit Your Donation Page link to easily update your custom donation page with your organization’s logo, custom donation amounts and more (Check out 5 ways to customize your Donation Page.)
  3. Click the Donate Buttons link to add the Donate Now button to your website, email signature, e-newsletters and social media campaigns and start collecting online contributions today!

– Amanda Chun
Account Development Manager

 

For an effective #GivingTuesday: 10 Nonprofit Tips & Strategies

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We’re just weeks away from #GivingTuesday, a 24-hour global movement on December 1 when charities, families, businesses, community centers, and students around the world come together for one common purpose: to celebrate generosity and to give.

#GivingTuesday is a great online fundraising opportunity for your nonprofit, but how you manage communications to promote the day determines your success.

2015-Save-the-Date_blue-PROFILE-image-sizeIn case you don’t yet have a game plan or haven’t customized your Donation Page to make the most of #GivingTuesday, check out our previous blog and recent webinar with DonorPath to get things rolling.

We’ve assembled 10 valuable tips and strategies to make your outreach for #GivingTuesday as effective as possible. (Find more at http://givingtuesday.org)

Get others involved

Ask a board member or sponsor to match gifts for the day or for certain hours during the day. You can use this to incentivize new or larger donations during your #GivingTuesday campaign.

localRally your community. Talk to small businesses in your area to see if they will team up to support your organization on #GivingTuesday. Suggest a percentage or proceeds from sales that day or ask if they’ll collect donations on your behalf at their place of business. They might also want sponsor a matching gift. If you have a print shop nearby, recruit their help to produce flyers you can distribute (be sure to include your website address or QR code for donations).

Communication Tips

Many donors work at companies that double the donations made by employees. In your communications, encourage your donors to submit matching gift requests for their #GivingTuesday donations.

Email

Build momentum with your supporters in advance and communicate a consistent message across several channels, including email.

  • Send an email a week before December 1, describing #GivingTuesday, announcing your participation, and telling supporters how they can help. Ask them to watch for more information and updates on your social media channels—and suggest they forward the email to friends to spread the word.
  • Email supporters again on #GivingTuesday with a specific appeal for donations. Convey your sense of urgency for these 24 hours. And point them to social media for posts throughout the day about your progress.

Social Media

7600374992_e91bb097bf_mYour social media posts are key to raising money and driving supporters to take action on #GivingTuesday. Use your Facebook, Twitter, Google+ and Instagram accounts to raise awareness of #GivingTuesday and motivate supporters and prospects to participate by donating to your organization. Make your posts compelling and share-worthy. Here are some ideas to get you started:

  • Start promoting #GivingTuesday at least a week before Dec. 1 on your social media. That gets supporters excited and prepared for the big day. Tease any creative or unique campaign you have planned.
  • Use photos to be as engaging as possible and turn up the fun. Encourage your supporters to post “unselfies” showing how they’re participating in #GivingTuesday or how they feel when they support charity. Or post pics of your team demonstrating lots of #GivingTuesday spirit.
  • Throughout #GivingTuesday, keep followers apprised of how donations are coming in for your overall goal. It’s as easy as checking your real-time, online Donation Report on JustGive. Donors love watching a campaign in progress and knowing they can help you reach your goal.
  • Thank your donors in your posts and let them know how they’re making a difference. Example: “Thanks to Robin T. for her generous donation on this #GivingTuesday. It will fund summer camp for 5 of our kids!”
  • Follow up the next day to share your results with supporters and say thank you again.

For more helpful tips, download the logos, graphics and free Toolkits from givingtuesday.org, including ones for social media, press releases, PR and email.

– Sarah Bacon
Director of Product

NEW Fundraisers: Ideal for Short-Term Campaigns

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We’re pleased to announce our new and improved fundraisers product. JustGive has offered online charity registries for a long time, but we recently overhauled the product, made it easier to use, gave it a fresh look and feel, and rebranded it.

Fundraisers are a great way for individuals to raise money for their favorite charities . . . and they’re also a creative, compelling way for your nonprofit to engage supporters in a short-term giving campaign.

Our fundraisers include many customization features: custom colors, photo or video, campaign fundraising goal and real-time progress tracking, a custom thank you message for donors, program designations, custom URL, and much more.2015-Save-the-Date_blue-PROFILE-image-size

#GivingTuesday is coming up on December 1, and creating a Fundraising page is a perfect way to raise money for the global giving day event. Actually, these Fundraising pages would work well for any holiday-specific campaigns you have planned.

Check out this example we created—using one of JustGive’s nonprofit members, Pathways PA—to see the new Fundraising page features:

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To get started, visit the Fundraisers page. It’s only takes a few minutes to set one up! Note: You’ll need to create a regular donor account to use the new fundraisers, but rest assured any donations you receive through your Fundraising page are tracked and displayed in the Donation Report in your nonprofit account.

– Sarah Bacon
Director of Product

Getting ready for #GivingTuesday

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We recently teamed up with DonorPath for a #GivingTuesday nonprofit webinar: 6 Weeks to Increase Engagement and Revenue. The webinar offered helpful strategies for making the most of this global giving day on December 1.

#GivingTuesday has quickly become a worldwide phenomenon. In 2014, 30,000+ charities, nonprofits, corporations, community groups, and government agencies participated.

How do you best prepare for this 24-hour fundraising event, which falls right in the middle of your year-end giving initiatives?

To find out, download the free presentation from our recent webinar here, and check out the valuable tips below.

Create Your Game Plan

While #GivingTuesday is only 1 day long, to maximize results, give yourself time to plan a thorough strategy for reaching your supporters. Line up your resources, train your staff, organize your social media accounts, update email lists, and set your fundraising goal. (You can use information in your JustGive Donation Reports to build your lists.)

DonorPath’s best advice? Identify your advocates. These are highly engaged supporters—both online and offline—that will help you, through their networks, drive donations on #GivingTuesday.

Set Up Your Online Donation Page

As a JustGive nonprofit, you can easily customize your online Donation Page for #GivingTuesday. Add a #GivingTuesday top graphic and message on your page, customize your donation amounts and descriptions, and include a special program designation for #GivingTuesday. The more your donors feel connected to the #GivingTuesday theme and tie-in, the more likely they are to participate in the movement.

Or you can use JustGive’s new Fundraiser pages: they’re perfect for short-term campaigns like #GivingTuesday. You can quickly create and easily motivate donors through a campaign-specific page with compelling content like photos or video, customize colors, your goal and deadline.

Note: You’ll need to set up a regular donor account on JustGive to use a fundraising page, but rest assured the donations will show up in your nonprofit report.

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Plan and Pace Your Communication

#GivingTuesday only lasts 24 hours so it’s important to make the most of your communications. Build momentum and awareness with messages you send to supporters and social media posts leading up to the day. Then email your supporters early in the morning on #GivingTuesday, asking them to donate through your JustGive link, and encouraging them to follow your progress on your social media channels.

Throughout the day, log into your JustGive Donation Report to see how much you’re raising . .  . and use this information to update supporters through social media, and even a follow-up email later in the day. Let them know how close you are to meeting your goal—and encourage them to spread the word and continue giving to reach it.

Be sure to consistently use the #GivingTuesday hashtag in all your online communication. And make it easy on yourself with ready-to-use materials: visit the #GivingTuesday website for free toolkits, sample messages, logos, and more.

#Retention Wednesday

While GivingTuesday officially ends at midnight on December 1, DonorPath recommends you take advantage of the day after to say thanks and retain the support you received. Organize a “thank-a-thon” with your staff and board members to thank your #GivingTuesday supporters, communicate how much you raised, and share where the funds will go. Donors like knowing they made a difference.

Here’s to planning for a successful #GivingTuesday!

– Sarah Bacon
Director of Product

Customizing Your Donation Page: 5 Ways

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FEATURED NONPROFIT FAQ:
Customizing Your Donation Page

You want your organization’s Donation Page to be as compelling and effective as possible, making it easy to give. It needs to work seamlessly with your existing site and include your branding to create a familiar, comfortable experience for donors.  And it will generate donations most successfully when it echoes your key fundraising messages and needs. JustGive’s Donation Page design offers you choices to do just that.

Question
Can we customize our Donation Page?

Answer
Yes, in several valuable ways.  Here are five items you can quickly change so your Donation Page produces better results:

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Logo
Upload a logo for your organization in .jpg, .jpeg or .png file format. The maximum file size is 512k and recommended size is 950 pixels wide by 100 pixels high.

Mission Statement
Add your mission statement (maximum 400 characters). This will appear beneath your organization’s name and logo at the top of your Donation Page, reminding donors why you exist.

Donation amounts
You can create up to 10 unique donation amounts with optional descriptions to show donors what their gifts can do (example: $25 – provide basics for a sheltered mom in need). A list that’s specific for your nonprofit is a great way to reinforce your case for giving. It can persuade donors and build trust, since they want to know the impact of their donations. Graphic example.

In the list of JustGive donation options, “Other,” where donors can enter their own amount, is always included.

If you don’t enter custom amounts, the default amounts are $25, $50, $75, and $100.

Tip: For holiday giving, consider increasing the donation amounts listed to obtain larger gifts, since you know it’s the prime season for generosity.

Program Designations
GLT2When making a donation, your donor can specify which program they’d like to support. The default programs listed on your donation page are “General Fund” and “Other.” You can edit them and add other program names to the list at any time (unlimited). You can also reorder the list – to highlight programs that most need of support at the top of the list.  Graphic example.

These options give you a great way to drive donations to new, popular or seasonal programs too (like an adopt-a-family program for the holidays).

JustGive Donation Page Address
You can simplify your JustGive Donation Page website address so it’s easy to remember, track, and use in other marketing and fundraising efforts too. Just enter a custom ending to your URL.

For example, the nonprofit Save The Golden Lion Tamarin’s donation page is located at https://npo.justgive.org/nonprofits/donate.jsp?ein=20-2874701, and they’ve also customized it to be https://npo.justgive.org/SavetheGoldenLionTamarin.

Both your original URL and your custom address will work for donors.

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Getting started

To customize your organization’s Donation Page, just log in and click on Edit Donation Page.

And just in case you’ve forgotten, JustGive’s Donation Pages are mobile-optimized so your donors can give from their smartphones, ipads or tablets—anywhere, anytime.

Taking the time to customize your Donation Page can yield great results. Here’s to creating a more effective, personalized page that generates more donations for your work!

– Candy Culver
Marketing Consultant

P.S. Don’t miss out: To automatically receive an email when we post more nonprofit tips, tools and resources, subscribe to our Blog.