‘Tis the season for giving, and there’s no better time to add some holiday cheer to your JustGive Donation Page to get your donors in a generous mood.
Here are 3 ways to “holiday-ize” your JustGive Donation Page. To make these or any updates, just login to your nonprofit account and click the ‘Edit Donation Page’ link.
1. Add a Holiday-themed Image
Add some holiday flair to your organization logo and upload that new image to your Donation Page. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png file (max size 512k).
2. Customize Your Donation Amounts
Connecting a tangible value with donation amounts helps your donors better understand how you will use their donation to provide services, and often motivates them to give more. Pathways PA, a nonprofit that supports low-income women, children and families, includes specific descriptions with its donation amounts to show the difference they make, like: $50.00 – provides a case of diapers & wipes for a homeless baby.
If you’re channeling donations toward any specific holiday initiatives, let donors know about that. For example: $50.00 – provides a Christmas meal for a family of four.
3. Update Your Program Designations
If you’re running any special campaigns or initiatives for the holidays that are mentioned in your fundraising materials, make sure the programs listed on your Donation Page match. For example, if you’re conducting a “Holiday 2015 Campaign,” be sure that it’s on your Donation Page as a program donors can select.
This time of year, JustGive gets a lot of inquiries from companies that want to do something for charity during the holidays. They don’t always know what they want to do, but most importantly, they have a desire to give back on behalf of their company, employees or customers.
If you or your company is wondering how to include charity in your holiday activities this year, here are four ideas that make giving easy, fun, motivating and rewarding.
Set up a fundraiser & match donations
A fundraiser for one or several charities is a great way to inspire the giving spirit this season. Choose to support charities that connect with your company’s products or services (e.g. if you create educational software, consider supporting children’s or educational charities), or ones that your employees nominate.
Tip: If you need help selecting charities, the JustGive Guide contains 150 recommended charities organized by cause.
You can quickly create your online fundraising page, customize it with your description, image or video, a fundraising goal and deadline, and you’re ready to go. Then just share the link with your team and watch the donations roll in!
If you want to go the extra mile, add your company branding to the fundraiser and match donations made by employees, contact us to find out more.
Donations as gifts
If your office has an annual Secret Santa tradition, remind participants that making a gift donation in a co-worker’s name is a great gift.
A gift donation is also the perfect way to thank your partners, vendors and customers during the holidays. Find out what cause they care most about and donate to a charity that supports it. We guarantee it’ll be one of the most thoughtful business gifts they receive this year.
Tip: If you don’t know what charity your recipient would like to donate to, get them a JustGive Charity Gift Card instead. Then they can visit justgive.org and redeem it for a donation to the charity of their choice.
Gift cards—for charity!
Finding a holiday gift that works for everyone in your office is nearly impossible. But rather than default to the expected Starbucks or Amazon card this year, surprise them with a JustGive Charity Gift Card.
JustGive charity gift cards work like typical gift cards except recipients visit justgive.org to redeem the card for a donation to their favorite charities.
You can even get employees to nominate charities and have them vote for which one receives the donation. Not only will you gain a nice tax deduction, but you’ll also benefit from engaging your team, who’ll feel like the company is making a real difference this holiday season.
Those are just a few of the ways you can include charity in your company’s holiday activities. Have another idea or need JustGive’s help with a program? Contact us and we’ll get it rolling.
I’m very lucky. Every holiday season my mother asks me, “What’s on your Christmas list this year?” To her frustration, I never have a good answer, so she just grumbles that I’m really hard to shop for. Love you, Mom! 🙂
But this year, I do. I’ll let her know that donations to my favorite charities are on my wish list.
Then I’ll tell her about a new product we launched here at JustGive: fundraisers. Now, I can create an online fundraising page to raise money for charities I care about during the holidays (or any time of year). So in lieu of other gifts from friends and family, they can come to my fundraising page and make a donation instead. That’s what I really want.
Here’s the inside scoop
Creating a fundraising page just takes a few minutes, and you can create one for any cause or occasion, including a memorial fundraiser for a departed loved one, or one for your upcoming wedding.
My favorite part about JustGive fundraisers is how you cancustomize them. You describe your fundraiser, select a color scheme, add a photo or video to it, choose the charity or charities you want to fundraise for (built-in search tools help too), and you’re done. In a matter of minutes, you’ll have a link to share with friends, inviting them to contribute.
You can even write a custom thank you message that gets sent to your donors, set a fundraising goal, and add an end date to drive immediate action. As the date draws closer and your donations tally increases, it may surprise you to see which friends and family members rally to get you to the finish. And you can log in anytime to see your online donations report and know who has given to your fundraiser.
New JustGive Guide offers recommended charities
As part of the Fundraisers launch, we also revamped our JustGive Charity Guide.
The new JustGive Guide contains around 150 recommended charities organized by cause. These charities are nationally-based and meet IRS standards, address today’s key issues, and receive the most support from our donors. With about a dozen charities for each cause, the guide makes it easier and faster to find the organizations you want to help.
When it comes to selecting charities for your fundraiser, you‘ll find the new JustGive Guide under the “Browse by Cause” tab. It includes cause categories for Animals, Children, Education, Global Aid, Hunger and more.
Create a fundraiser today
I hope you’ll join me and set up a fundraiser this holiday season to support your favorite charities. You can raise money for organizations that fight hunger and homelessness, or help a neighborhood charity that’s making a difference for your community.
Whatever cause you want to support, our fundraisers make it simple for you, and fun for your donors.
You’ll also make your Mom and friends happy, since they’ll know how to give you a gift this holiday that’s just what you want! And you’ll be spreading the spirit of the season around, making wishes come true for your favorite charities too.
Gift Cards. They’re the ubiquitous, go-to gift in our modern age. They work for the person who has everything, or for that hard-to-gift friend or family member. They’ve even become common rewards in the corporate world for employees and loyal customers.
But what if a gift card could also give back? That’s exactly what our GiveNow charity gift cards do. When you give a JustGive charity gift card to someone, they can redeem it on our site to donate to any charity (more than 1.8 million online). It’s the ultimate pay-it-forward gift.
BONUS: Gift card purchases are tax-deductible donations.
You can turn a gift-giving or reward opportunity into one that makes your employees or customers feel good, and empower them to make a difference for causes they care about. Here are several ways companies have done just that.
A major tech company purchases JustGive charity gift cards every month to give to their employees on their annual anniversary with the company. Employees then visit a website we’ve branded with the company’s logo and messaging to redeem the gift card and donate to a charity of their choice.
Gift with Purchase
An online retailer wanted to run a promotion offering a free gift with purchase, but wanted a gift with more meaning than cash back or additional merchandise.
They decided to offer our GiveNow charity gift cards to customers who made an online purchase of $100 or more. As soon as their purchase is completed, the customer receives a gift card claim code in their order email and visits a branded website on justgive.org to redeem it.
Tradeshow Booth Giveaway
Job website Monster was looking for a unique incentive to attract customers to their tradeshow booth. JustGive supplied charity gift cards to hand out at the booth, and designed a branded donation website where attendees could redeem their cards. After entering a unique code, attendees selected a nonprofit to support from an approved group of charities.
Nearly 20,000 people participated and more than $1 million dollars was donated to charity. The program also raised Monster’s brand awareness among its most valuable enterprise customers.
A portfolio manager at a large financial institution was looking for a meaningful gift to give to his clients for key milestones in their lives, like the birth of a new baby, a new home purchase or other celebratory moment.
He discovered JustGive charity gift cards and now purchases them in bulk to keep on hand as gift opportunities arise. Clients have reacted positively to the cards and he feels like this gift helps him build stronger relationships.
For its 100th anniversary, Life Savers candy wanted to create a way for its customers to donate online through a Connect for a Cause campaign. JustGive provided claim codes that were printed on Life Savers packaging, and customers visited a Life Savers-branded website to redeem the code for a donation to one of the featured charities in numerous cause areas.
The program ran for 4 months, brought in thousands of donations from Life Savers customers, and raised nearly $60,000 for charity.
SEER Interactive wanted to find something besides the standard gift basket to give clients for the holidays. SEER purchased our charity gift cards, which were personalized with the company’s logo and custom message, and emailed directly to clients. With just a few clicks, they could quickly donate online to their favorite charity through justgive.org.
After receiving an overwhelmingly positive response from clients, the company now purchases charity gift cards as their meaningful holiday gift every year.
It’s already begun: it’s not even Thanksgiving yet, and the holiday season is everywhere. Babies R’ Us was playing Christmas carols last week, and Target has the candy, decorations and gifts out in full force.
I find it a little bit exhausting, don’t you?
My goal for the holiday season is always the same: Simplify. This year I’ll be sharing how I do this, right here on the JustGive blog. For me, a big part of creating a simple and meaningful holiday season is about redefining the season itself—which means less stuff. With less stuff, I feel less stress.
One of the easiest and most impactful ways to bring meaning to the season is to give back instead of giving “stuff.” Here are five ways to give back this holiday season, taking the stress out of gift giving and making you (and your recipient) feel warm and fuzzy inside:
1 — Create a Charity Wishlist
I started working at JustGive earlier this year, and was thrilled to learn about Charity Wishlists for the holiday—it’s a totally new concept to me. As much as I love the thought behind gifts, I really don’t need anything. By creating a Charity Wishlist, I can raise money for my favorite charities instead of receiving gifts from my family and friends. And that makes me feel better than any piece of jewelry or retail gift card ever could. Here’s my wishlist for the season—check it out, and consider creating one of your own!
2 — Give Gifts of Charity
This year at JustGive, we’ve created an exciting new Holiday Gift Guide to make giving more meaningful. It’s filled with charitable gifts that show you the impact your donation has on the world. Choose from 12 of the timeliest issues, including hunger, job support, LGBT rights, and peace—there’s a gift for every budget.
3 — Give Charity Gift Cards
Charity Gift Cards are perfect for someone you might not know that well (a holiday gift for a co-worker, for example), for a friend or family member who has a charitable heart, and for those hard-to-buy-for people on your list. You choose the amount for the gift card, and they choose the charity (or charities!) to receive the donation. There are email, print-at-home, and physical cards – and more than a million charities on JustGive they can donate to.
One of the coolest features (in my opinion) is the ability to buy your gift cards ahead of time, and then schedule them to be emailed whenever you’d like.
Another fun option is to upload your own photo, making for a very personal gift.
What better way to create a more peaceful, simple holiday season than to get others involved too? After you make a commitment to help others this holiday season, spread the word to your friends and family. You can start a new tradition and include charity as part of your gift exchanges.
You can also join JustGive in the #GivingTuesday movement, which counters the consumerism and commercialism of Black Friday and Cyber Monday. We’ll be offering an amazing deal to help you give more generously, too—so check JustGive on November 27 or sign up for our newsletter to hear all about it.
How will you celebrate the holiday season? Do you incorporate charity or volunteering? Comment below or join the conversation on Facebook!