Year in review: A look back at 2016

blog_title_image_year_review_2016

Thanks to your support and dedication to making a difference, JustGive sent $32,494,501 to charity in 2016.

This year $6,828,513 was donated through a Donate Now button – up 13% since 2015. Other nonprofit accomplishments include:

  • a new payment report for nonprofits, making it easier to keep records and donor lists up-to-date by searching check numbers to find corresponding donation details
  • our very first webinar to introduce new nonprofits to our Donate Now button
  • newly designed Donate Now buttons:

jg_donate_now_button_2016_purplejg_donate_now_button_2016_white2jg_donate_now_button_2016_yellow_purplejg_donate_now_button_2016_green

Our support from corporate partners remained strong with 45% of donations coming through social responsibility programs.

Take a look at some of the impact we made together in 2016.

2016-review-infographic-1

We look forward to continuing our important work with you and growing the world of giving for an even more impactful 2017!

Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Introducing our NEW “Donate Now” buttons

blog_npo_title_image_new_donate_now_buttons

Featuring quick, easy implementation, our “Donate Now” buttons are the perfect tool for last-minute year-end fundraising and beyond. With four different color schemes to choose from, our new donation buttons integrate seamlessly with your website and email communications designs.

Donate buttons

Download a “Donate Now” button to use on your website, in emails or in social media to generate more one-time or monthly recurring donations.

jg_donate_now_button_2016_purplejg_donate_now_button_2016_white2

jg_donate_now_button_2016_yellow_purplejg_donate_now_button_2016_green

How it works

  1. Right click on a button above and choose “Save Image As…” or “Save Target As…” to download the file to your computer.
  2. Add the image to your website through your site builder tool or your web-developer.
  3. Hyperlink the image with your unique donation page URL found on the Donate Buttons page of your JustGive account

Example:rebuilding

TIP: Want to customize your donation button for particular programs, amounts, or for recurring? Check out our blog that details how to add specific text to your donation button link. These customizations let you pre-populate fields when your donor arrives at your page.

Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Doubling-Down on Virtual Engagement: Livestream Highlights

Last week, our Director of Business Development, Andrea Lloyd, teamed up with Foundation Center to take a look at the relationship between online engagement and online donation systems in a nonprofit livestream: Doubling-Down on Virtual Engagement with Online Donation Platforms. With 2016 quickly coming to a close, now is the perfect time to learn how your organization can benefit from online engagement, storytelling, and specific asks to maximize year-end fundraising.

If you missed the session, you can view a recording of the livestream here: https://youtu.be/h1YIBlMSU7U

Livestream highlights:

Andrea shared her expertise and insight around online engagement to help increase donations and strengthen support for small nonprofits. She discussed the benefits of online donation systems like JustGive, strategies and recommendations for implementing donation tools virtually, and what works and what doesn’t when it comes to maximizing your efforts at year-end.

Why should organizations care about online giving and engagement?

As we’re on our devices more and more, getting in front of a donor at the right time and allowing them to make a donation online is important to create a connection to donors and increase engagement.

How do online engagement and online donation systems work together to benefit nonprofits?

Storytelling is an important part of engaging users and online is a great place to do it. Emails, blogs, social media, whichever medium works best for your donor base and your budget, that’s the right approach to take.

According to a recent Cone report, 48% of donors would give online if given the opportunity, so we have to give them an opportunity. Having a way to donate online is a crucial part of the process.

Of all the online engagement systems and how they work together, email is still #1. A recent M + R benchmark study shows that 27% of online donation care coming from email appeals. Emails are your bread and butter.

How do you suggest one incorporate online giving into a giving portfolio?

No matter what kind of engagement you’re doing, including the link to donate is essential. Email, newsletter, offline or online, make sure there’s a way to donate online. Having an easy-to-remember link to your donation page allows donors to donate anytime, anywhere, from any device.

We offer our nonprofits a shortcut url so it’s easy to share the link online and offline. Learn more about creating a shortcut url for your Donate button: Customize Your JustGive Donation Page Address

How do online giving campaigns compare to more traditional giving campaigns?

Online giving isn’t that much different than traditional direct mail but it’s easier to target the right audience and there is more opportunity through social sharing. It’s also easier to make a change if something isn’t working – modify the content or change your approach.

What are the elements for a successful online giving campaign?

There are four elements to a successful online giving campaign: setting a goal, telling your story, continuing to engage, and measuring success.goals

  1. Set a goal. You need to have a goal to develop your strategy.Be specific in what you’re trying to achieve.
    • Have end dates so you can analyze your success before taking the next step.
    • Create KPIs (key performance indicators) so you can measure success—% increase or # of new givers
    • Set realistic goals.
  1. Tell your story. Make your message clear and compelling. What is your vision, what are trying to achieve? Donors need to understand where they fit into this story.
  1. Continue to engage. Once a donor engages, whether through social media or by making a donation, this is where your work begins to make them a long-term, committed spokesperson.
  1. Measure success. The last element of a successful campaign is to measure your success and learn from your failures. This sets you up for your next campaign.

What are some strategies for increasing online engagement?

likeOnline engagement and donation systems work hand in hand for increasing virtual fundraising efforts. Converting a “like” into a donation is difficult. With so many social networking sites and few resources to spend on them, it’s important to know your audience, understand the social networks they consume and decide which ones fit into your fundraising goals.

Because it’s so hard to get traction with all the noise on social media, it’s important to have a clear message and strong call to action. And that call to action doesn’t always have to be to donate.

Social media should be a two-way conversation so try get a conversation going. Conversations both online and offline help generate word of mouth, the best kind of conversation. That’s how social connections grow.

Do you have strategies or recommendations for implementing online donation tools on nonprofit websites?

The #1 rule for increasing online donations is access. Make sure that every page on your site provides access to a Donate button. Make sure every email that goes out offers an option to donate, even if it’s not your direct call to action.

Final thoughts? 

This is a stressful time for nonprofits as they try to maximize end-of-the-year gifts before the end of the month. It’s important to ask for what you need not what you think donors will give or what they gave last year. Make your message compelling with a clear call to action—Donate.

Learn more about how to implement JustGive’s Donate button on our recent Webinar: An Introduction to JustGive’s Donate Now button

If you missed the session, you can view a recording of the livestream here: https://youtu.be/h1YIBlMSU7U

Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Featured Nonprofit FAQ: Updating your mailing address

blog_faq_featured_title_imagenpo_address_update

Question

How do we update our organization address on our JustGive account?

Answer

JustGive’s comprehensive database of more than 1.8 million public charities is provided by GuideStar to make it easy for donors to find detailed information about charities that match their interests. JustGive uses the address information listed in GuideStar, making it crucial to keep your GuideStar Nonprofit profile up-to-date to receive donation payments without delay.

To update your address:

  1. Sign in at guidestar.org with your registered email address and password
  2. Once logged in, click “Update Nonprofit Report” in the top bar of the home page
  3. Click on your organization’s name to begin updating your organization’s profile
    • Note: If you don’t see your organization’s name, enter your organization’s EIN and click  the Request Permission button to update your profilegc-ein
  4. Once in your organization’s profile, click “Basic Information” in the task bar on the left side of the page
  5. Update each section of the profile as necessary – be sure to click the Save button at the bottom of each page after you have added or changed information in the form
  6. Once you have completed all required fields on the form, click the Publish changes now button at the bottom of the page to get to “Program Terms”
  7. Click the Finish and Publish button there to complete your updates. Your information will be posted on GuideStar within 48 hours and will automatically update on JustGive.

To further increase visibility and funding opportunities for your organization, see Guidestar’s “5 Steps to a Stellar GuideStar Nonprofit Profile.”

-Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

A look at our #GivingTuesday 2016

email_promo_2016_giving_tuesday_thankyou_nobutton

Thanks to your hardwork, JustGive recorded a 64% increase in donations to our participating organizations this #GivingTuesday. The biggest increases were seen in donations coming through donation buttons. When compared to 2015:

  • Donation totals increased by 47%
  • Average donation amount increased by 72%

Our favorite highlight: an amazing 92% of donors chose to cover donation processing fees allowing us to pass through 99.4% to charity.

Here’s a glimpse of our nonprofits’ impact on #GivingTuesday 2016.

givingtuesdayinfographic_2016-3

Although #GivingTuesday is over, our work  is not done yet!  Engage past donors and turn new donors into long-term supporters by maintaining communication and asking them to give again before the year ends. Learn more about how JustGive can help.

– Amanda Chun
Account Development Manager

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Featured Nonprofit FAQ: Customizing your donation button

blog_faq_featured_title_image_npo_button

Question

Can I customize my donation button for specific programs, amounts or for recurring?

Answer

Yes, you can add specific text to your donation button link so that program, amount, or recurring options are prefilled when your donor arrives art your page. Here are some examples using the sample donation button link https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010.

Program designation

If your organization is running a campaign, has multipleprogram chapters, or is a fiscal sponsor, customizing your donation button link with a specific program ensures donations are easily and correctly designated. To specify what program is selected when the donor arrives at your donation page, add “&designation=Program+Name” to the end of your donation link.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&designation=Children’s+Literacy

Custom amount

To ask for a particular amount for events or programs, prefilling the amount for your donor adds convenience and ensures accuracy. Add “&amount=x” where x = the dollar amount to the end of your donation link to prefill a specific donation amount.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&amount=50

Recurring donations

Make it easy for donors to support your cause monthly by including a custom button link with the recurring donation option preselected on your website, recurringsocial media, and in email communications. To prefill the recurring donation checkbox, add “&isRecurring=true” to the end of your donation link. They can uncheck it if they prefer not to make their donation recurring.

Example: https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true

Multiple items

The above appends can be combined to prefill more than item. For example, if you want to encourage donors to set up a recurring, $20 donation, you would set up the donation link like this:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20

Perfect for ongoing programs, you can even combine all three customizations to ask for recurring donations of a specific amount for a specific program:

https://npo.justgive.org/nonprofits/donate.jsp?ein=94-3331010&isRecurring=true&amount=20&designation=Urban+Homelessness

When your donor visits a link like the one above, they will see the amount, recurring and program designation prefilled as in the highlighted screenshot below:

custom-link-example

Note: If your organization is using a custom shortcut url like https://npo.justgive.org/justgive, the first symbol of the appends above should be changed from “&” to “?”. For example:

To preselect the recurring option, add “?isRecurring=true”: https://npo.justgive.org/justgive?isRecurring=true

The offer donors a recurring, $20 donation link, add “?isRecurring=true&amount=20”: https://npo.justgive.org/justgive?isRecurring=true&amount=20

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Amanda Chun
Account Development Manager

Featured Nonprofit FAQ: Personalized Donation Receipt

featured_faq

Question

Can We Customize Our Donation Receipt?

Answer

Your donation receipt can be customized with your organization’s logo. If you uploaded a logo when you customized your donation page, that same logo will be used in your donors’ email receipts. To upload your logo and customize your donation page, visit our nonprofit resources: Edit your Donation Page

Below is an example of a donation receipt email.

screen-shot-2016-11-07-at-9-53-25-am

All donations made to your Organization through the Donation Site are processed and disbursed through JustGive’s DAF. If goods or services are provided, you shall provide the donor with the estimated value of goods or services provided in return for their donation.

Don’t miss out on other helpful tips and tools: To automatically receive an email when we post more, subscribe to our Nonprofit Blog.

Andrea Lloyd
Business Development Director