Charity Gift Cards: Company Gifts with More Meaning


Gift Cards. They’re the ubiquitous, go-to gift in our modern age. They work for the person who has everything, or for that hard-to-gift friend or family member. They’ve even become common rewards in the corporate world for employees and loyal customers.

But what if a gift card could also give back? That’s exactly what our GiveNow charity gift cards do. When you give a JustGive charity gift card to someone, they can redeem it on our site to donate to any charity (more than 1.8 million online). It’s the ultimate pay-it-forward gift.

Image Source: Flickr
Image Source: Flickr

We’ve helped dozens of companies incorporate charity gift cards into their employee and customer programs. On our site, it’s easy to purchase large quantities of charity gift cards in just a few minutes. You can send them via email to your recipients, or download gift card claim codes and use them into your own communication.

BONUS: Gift card purchases are tax-deductible donations.

You can turn a gift-giving or reward opportunity into one that makes your employees or customers feel good, and empower them to make a difference for causes they care about. Here are several ways companies have done just that.

Image Source: Flickr
Image Source: Flickr

Work Anniversaries

A major tech company purchases JustGive charity gift cards every month to give to their employees on their annual anniversary with the company. Employees then visit a website we’ve branded with the company’s logo and messaging to redeem the gift card and donate to a charity of their choice.

Gift with Purchase

An online retailer wanted to run a promotion offering a free gift with purchase, but wanted a gift with more meaning than cash back or additional merchandise.

They decided to offer our GiveNow charity gift cards to customers who made an online purchase of $100 or more. As soon as their purchase is completed, the customer receives a gift card claim code in their order email and visits a branded website on to redeem it.

Image Source: Flickr
Image Source: Flickr

Tradeshow Booth Giveaway

Job website Monster was looking for a unique incentive to attract customers to their tradeshow booth. JustGive supplied charity gift cards to hand out at the booth, and designed a branded donation website where attendees could redeem their cards. After entering a unique code, attendees selected a nonprofit to support from an approved group of charities.

Nearly 20,000 people participated and more than $1 million dollars was donated to charity. The program also raised Monster’s brand awareness among its most valuable enterprise customers.

Image Source: Flickr

Client Gifts

A portfolio manager at a large financial institution was looking for a meaningful gift to give to his clients for key milestones in their lives, like the birth of a new baby, a new home purchase or other celebratory moment.

He discovered JustGive charity gift cards and now purchases them in bulk to keep on hand as gift opportunities arise. Clients have reacted positively to the cards and he feels like this gift helps him build stronger relationships.

On-Package Promotion/Giveaway

For its 100th anniversary, Life Savers candy wanted to create a way for its customers to donate online through a Connect for a Cause campaign. JustGive provided claim codes that were printed on Life Savers packaging, and customers visited a Life Savers-branded website to redeem the code for a donation to one of the featured charities in numerous cause areas.

The program ran for 4 months, brought in thousands of donations from Life Savers customers, and raised nearly $60,000 for charity.

Image Source: Flickr
Image Source: Flickr

Holiday Gifts

SEER Interactive wanted to find something besides the standard gift basket to give clients for the holidays. SEER purchased our charity gift cards, which were personalized with the company’s logo and custom message, and emailed directly to clients. With just a few clicks, they could quickly donate online to their favorite charity through

After receiving an overwhelmingly positive response from clients, the company now purchases charity gift cards as their meaningful holiday gift every year.

Want to incorporate JustGive charity gift cards into your employee or customer program? Purchase gift cards online or contact us to find out more about how we can help.

– Sarah Bacon, Director of Product

P.S. To receive the latest news and trends in company philanthropy, subscribe to our newsletter.

The Big Payback: Celebrating Social Change

Each year, thousands of nonprofit organizations are forced to close their doors due to lack of funding. It is a challenging endeavor to start a nonprofit; many fail within the first five years. Founders struggle to keep a nonprofit alive day-to-day without the promise of personal financial reward. There’s no IPO in the future—the only payoff is social change.

JustGive was founded to give all nonprofits the opportunity to reach a wider audience through the Internet. And now that we’ve reached our tenth anniversary, we had the opportunity to honor the monumental achievement with a celebration at the City Club in San Francisco this past month.

Welcomed by the joyous bells of the Golden Gate Boys Choir, the event brought together our supporters and partners, and dedicated staff and Board members, past and present. During the night, three Bay Area nonprofits we’ve helped over the years spoke about their work and how JustGive has made a difference.

  • Reverend Cecil Williams of the Glide Foundation spoke about how we must all come together to end poverty and hunger.
  • Allison Rouse, Senior Development Director with Room to Read inspired us with the organization’s vision for world change that starts with educated children.
  • Don Margolis, a volunteer with AMIGOS told us how their students are bridging cultural gaps through student exchange.

The potent bats of the soon-to-be World Champion San Francisco Giants held the attention of the city, but our lineup of speakers was—in my humble opinion—more compelling.

The most moving part of the evening was hearing the passionate words shared by our founder Kendall Webb. It pleases me to share excerpts from her speech with you now. We’ll post the full speech and more photos from the event on the JustGive site in the near future!

Kendall’s 10 Year Anniversary Speech

I am so moved standing here, and looking out at all the incredible people that have come together to make JustGive happen. Getting ready for this event has given me the chance to pause and remember some of the most amazing moments in our history.

I was working at a for-profit Internet site…and I realized the Internet could make a significant impact for philanthropy. But when I looked at the few initiatives being discussed which were going to be set up as for-profits, I asked how they would balance the conflict of interest. They said “the cost of technology is too high” and they were going to “take the poor public.” I disagreed with the reasoning, and fueled by this, I was more determined than ever.

Now, 10 years later, I continue to be amazed by the number of people and hours that have been given to this mission for free, out of passion and interest in giving back…

This slideshow requires JavaScript.

Our mission is to expand charitable giving and add new innovative channels and programs that keep giving easy, informative, current, fast and convenient.  To do this, JustGive focuses on developing charitable programs that seamlessly fit into today’s lifestyle and keep charitable giving a part of everyone’s everyday lives.

  • We were the first to launch charity registries, which raise millions of dollars for nonprofits.
  • We were the first to launch charity gift cards, which have generated $4 million for charities to date.
  • And finally, we were the first to initiate the creation of a new category for redemption pointsCharity to compete with Travel and Retail.  We have redeemed just under 1 billion points, generating over $9 million for charity.

And for all of us in the room, we’re most proud that funds from these programs generated money that would not have gone to charity otherwise.

We are raising significant money for charity—the top 10 charities have generated over $1 million. But more importantly, we are raising money for a huge number of charities.  While each charity may not receive large dollar amounts, to them, every check is significant.

I want to end with a story that gave me the vision and desire to bring together so many of you as a community to do something great.

There was a person who was walking along and he happened upon a construction site in a decaying urban neighborhood and he asked the first worker “What are you doing?” The first worker said, “We are stacking bricks.”  The second worker said, “We are not just stacking bricks, we are building a building.” And the third worker said, “We are not just building a building, we are building a school where children’s dreams will come true.”

We are each a brick in JustGive, and together we have built this incredible charitable vehicle.  I hope we continue to lay many bricks and that we attract new and more people to add bricks to this nonprofit we have built.  For those here tonight that are not currently involved in JustGive, I invite you to add a brick or two.

Thanks to our past and present team and Board, and a group of donors generously making personal financial gifts and providing donated services over the years, JustGive has grown and expanded its reach, becoming The Destination For Online Charitable Giving®.

Please join us in raising a virtual glass to 10 years of online charitable giving! Saluting not only that JustGive has reached this important milestone, but celebrating all of the nonprofits we’ve had a hand in reaching their significant milestones.

Have something you’d like to share about JustGive? Visit our Facebook page.

Celebrating Ten Years of Giving


Our Founding Team
Our founding team in 2000—Lynda Greenberg, Orla McKiernan, Claire Bowen, Kristin Kennedy, Kay Kirman, Doug Abrams, Kendall Webb, Kirsten Johnson, Jen Chapin


My son’s first birthday is less than a month away. Turning one is a momentous occasion that he will enjoy, but won’t likely remember. It’s our community of family and friends that will keep the memories with them. We’ll have a small party, but aren’t expecting or asking for gifts. Our photos and shared experience will make it special. This month, JustGive is reaching a milestone that we’re just starting to celebrate: We turn ten years old!

Our Story: Becoming The Destination for Online Charitable Giving®

Back in the days before giving online was a “normal” thing to do, our founder Kendall Webb started JustGive to help create a new way for people to give. According to Kendall, our first office initially sported a Spartan setup of “three walls of tables” and “garbage cans as chairs.” Ten years later, JustGive is a leading innovator, developing new ways for people to give in their everyday lives.

JustGive started and survived due to the generosity of many supporters, including  Lexicon, a company whose staff conceived our name pro bono. In fact, in our first year, we received more than one million dollars in donated services! In the early years and tough times, the generosity of board members and donors kept JustGive going.

Novelist Doug Abrams says, “JustGive has made my giving so much easier, faster and more joyful. I can give to all the causes I care about (like Ocean Alliance), find new ones, and keep track of everything in one place. It’s made me a more generous person.” He appreciates that JustGive not only accepts donations but also “encourages innovative giving like using American Express points and charity registries for weddings.”

But more than any donation, JustGive exists today  because of the will of Kendall, the staff, and this one big, sticky idea: to constantly seek and develop new channels of giving through creative, innovative online solutions.

Over the years we’ve grown, (Visit here to learn more about our story) and our community of nonprofit and corporate friends has grown with us. From a landmark rewards programs with American Express, to pioneering charitable wedding services, we are proud to have sent more than $130 million dollars to tens of thousands of charities in the past decade. We remain firmly dedicated to helping donors give when, how, and as often as they want to more than 1.8 million charities working throughout the world.

We do this work for one reason: To increase charitable giving. We believe in the power of nonprofits that our users support.

Terrie M. uses JustGive exclusively because she can donate anonymously and eliminate solicitations. But to her, the biggest benefit is that charity gift card recipients can choose the organization to receive money. “That makes it truly a personal gift,” she explains. “My favorite charity is Prison Pet Partnership Program, which has women in prison train shelter dogs for service,” Terri comments. “With JustGive, it’s safe going online and donating to them.”

You are our community. We want to celebrate with you! And we would love, more than anything, is for more people to know about online giving. Will you help us spread the word? Take a minute to share with your friends, your family—your community— one of the ways they can give to the causes they care about through JustGive.

Visit us on Facebook and let the world know how we helped you give!

Or Tweet (@JustGiveOrg) #JustGiveis10 with your favorite way to give

We’ll share our ten favorite posts/tweets/responses!

11,000 people celebrate a birthday every day in the US

Mine is next month. Instead of an expensive dinner and flowers, or jewelry that will sit in a box, when friends and family ask, “What can we give you this year?” I tell them what I really want are GiveNow charity gift cards.

Gift cards give me the freedom to choose the charities I want. At a time when so many need a little extra help, the best present is one that lets me give back to others. The animal adoption organization I volunteer for was recently raising funds for a kitten to have surgery to make her healthy enough for adoption. With GiveNow cards I can give throughout the year to projects that need it most.

As summer winds down and you’re getting together with friends and families—building sandcastles at the beach, enjoying a BBQ in the backyard, or listening to a concert at the park—you may be celebrating someone’s birthday too. Or an anniversary or wedding. Or you may just want to thank your host in a special way. For any of these occasions or reasons, JustGive’s GiveNow charity gift cards are a great choice.

And right now, it’s a hot gift that comes with some cool saving. Through the end of August, you can Buy one charity e-card and you’ll get each additional one free!

Summer Sale

This special JustGive summer offer and a new selection of e-cards for every occasion and cause make it easy to select the perfect gift. Saving you money ($2 on each additional card) while giving your recipients the freedom to choose their favorite charity.

Pass it along: Tell a friend how to give a hot gift and enjoy cool savings while making the charity choice.

– Sarah Myers, Program Manager

100 Million Dollars. 60,000 Charities. 1 Website.

100 Million

I joined JustGive two years ago. With my Social Work degree, I was looking for a position with growth potential in an organization that created change. Today, I not only give more financially, but I’m more active in my community—recruiting friends for beach clean ups, and volunteering weekly for the animal shelter. I love being part of a team (through work and volunteering) that is passionate about helping charity make change in the world.

This month, I’m thrilled to announce a huge milestone for JustGive—we’ve sent more than $100 million to over 60,000 charities in the past 10 years. Thanks to the generosity of thousands of donors like you, together, we have made a difference!

Our founder, Kendall Webb, proudly commented, “Given today’s economy and the growing need, this milestone makes us personally and professionally proud! It’s very rewarding to know we’ve helped so many charities by creating new channels of giving. We know that online giving is making a difference and are committed to continuing to design powerful and easy-to-use tools and services for the greatest good . . . conveniently connecting donors to charities and helping charities raise more support for their valuable work.”

A few real life examples of how your donations have helped…

The Gathering Place is a Denver-based charity helping homeless women and their children. Using JustGive’s donate now button, they have raised more than $35,000—allowing them to provide nutritious meals, health and legal services for thousands of women they would not have otherwise had what they needed to move their lives forward.

Menlo Park’s Hope Ethiopia has raised over $54,000 to support several mission organizations where there is a great need and a few dollars can go a long way in making someone’s life better. They are providing scholarships for children to attend school, and support and training for women coming out of commercial sex trade, helping them develop marketable skills.

These are just two examples of how online giving through JustGive has made a difference.

Life is full of milestones, big and small. Owning your first car. Graduating from college. Buying a home. Starting a family. I’m so proud to be a part of JustGive and to reach this significant milestone through the work we do—making a difference, online, by effectively connecting individuals and the charities they care about.  And I’m inspired and motivated to achieve more! Join me and tell a friend about JustGive. Together, we’ll continue to create change in the world through charity.

— Sarah Myers, program manager