Young, fast growing companies are focused on finding and retaining talent. Today’s job pool is very socially minded. They are looking for a company that meets their desire to engage in purposeful work. They are looking for a company that is committed to being good corporate citizens which means approaching business ethically and sustainably as it relates to the community and the environment. This includes philanthropy or giving back to the community. Investing with purpose builds trust within the community which includes employees. Employees are donating already. According to a donor engagement study by Abila, donors donate at least monthly. Engaging employees to volunteer and donate in the workplace and offering them an incentive like a match will send the message that you know what is important to them.
Where do you start?
One way a company can give back to the community and inspire employees is through employee giving. Employee giving programs come in many different forms. The most common is a matching program where the company or foundation matches donations made by employees to a charity or cause. This can be a fundraising campaign to support the community where employees live and work or an ongoing charitable giving program that matches donations made by employees throughout the year. JustGive makes it simple by offering a cost-effective, branded microsite that supports matching.
Follow the leader
Each fall, our partner Cisco, sponsors a Global Hunger Relief Campaign, the company’s signature annual employee giving campaign benefiting hunger relief agencies worldwide. Cisco multiplies the impact of all campaign donations per employee with a double match — tripling the impact of every gift. The generous donations initiated by employees provide at least 16 million meals through organizations working to address the immediate need of hunger and find long-term solutions to this global challenge.
Empower employees to give throughout the year to the charities that are important to them including public schools. CECP notes in 2016 that 29% of giving goes to education with 26% to health and social services.
Company branded microsite
Charity list or full GuideStar database
Option to cover transaction fees
Real time donation and charity reporting
Support for corporate matching
Add a logo
Name your campaign
Tell your story
Choose a color theme
Upload an image or video
Charities and causes
JustGive works with GuideStar, the world’s largest source of information on nonprofit organizations. With more than 1.5 million verified organizations including public schools, GuideStar offers employees the choice to give to the charities and causes they care about most. If you want to focus on a specific cause area or support local charities, JustGive can work with you to choose the charities that are right for your company.
Like a 401(k) plan, matching employee giving leverages an employee’s own charitable giving efforts and connects their social consciousness to a company’s CSR efforts. Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about our services. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.
As we approach year-end many companies are planning for 2017 by reviewing their sustainability strategy and how that relates to corporate social responsibility (CSR) goals. Many times this includes Human Resources working with Marketing to determine the best way to enhance customer acquisition, corporate branding, customer loyalty and employee retention.
JustGive’s corporate giving solutions can help you move these initiatives forward. Since 2002, JustGive has been helping companies like American Express, Cisco, DigitasLBi, Hallmark and Pointworthy give back to their communities. Together, we’ve donated over $450 million to tens of thousands of charities.
Our corporate program solutions
Corporate philanthropy can be achieved through grant making to the community but it can also actively engage customers and motivate employees.
Fundraising campaigns—Fall is a great time to encourage a fundraising drive to support food insecurity by matching employee donations to their local food bank bringing charitable giving directly to the communities where your employees work and live.
Employee giving—Matching donations speaks volumes for a company’s commitment to social good and directly connects to a company’s CSR goals. Employees are committed to the charities and causes they give to and appreciate when a company matches their donations. It provides job satisfaction, connection to the company and results in higher productivity.
Charity gift cards—JustGive’s charity gift cards can be used as a thank you for a referral, a birthday, or the holidays, or an employee reward. Gift cards actively engage customers and employees in the conversation about charitable giving.
Key features of JustGive’s corporate programs Our e-donate platform is the core of JustGive’s corporate program offering and serves the needs of CSR initiatives for companies across the nation. The key features include:
Branding—An essential hallmark of any corporate program, branding creates awareness and loyalty. JustGive easily brands our microsites to uniquely represent our partner’s logo and message.
Charity Choice—Whether you prefer the GuideStar database of charities or a selection of local charities, JustGive believes in charity choice. Our JustGive Guide offers national based charities representing important causes. Or create your own list of organizations important to your employees.
Flexibility—Our different types of programs give you the flexibility to decide which type of giving program works best for your social impact goals. We can support multiple programs, each one focused on a different audience. Employees could have a matching program on the company’s intranet while a marketing initiative could demonstrate your CSR efforts to customers with charity gift cards.
Reporting—Data is key to communication results and making informed decisions we’ve focused a lot of attention on providing useful reporting within our programs. Corporate partners can connect with their donors, evaluate where the donations are going and learn how to grow the program. We also have accountability reporting so you know when and where the donations were distributed.
Contact us to talk about what you’d like to do with your giving program, and we’ll provide you with specific information about cost. Need it fast? Once you’ve signed off on the program, we can be live within 24 hours.
It’s Monday morning and rescuers are searching for survivors and missing people in Ecuador and Japan. Over the last few days both countries have experienced high magnitude earthquakes resulting destruction, death and injury.
The island of Kyushu, Japan has been experiencing powerful earthquakes and hundreds of aftershocks since April 14, 2016 when a 6.2-magnitude quake struck the island. The worst the island has felt was a 7.0-magnitude quake on April 16th. Rescuers in Southern Japan are working to help injured and displaced people while hoping the death toll doesn’t rise higher than its current 42.
California-based Patagonia, which specializes in outdoor apparel, has taken an unexpected and untraditional approach to corporate social responsibility (CSR). Sustainability, giving back and caring for the planet are firmly connected in a company conviction that’s clear for customers and the business world to see. That’s supported by Patagonia initiatives to buy and consume less.
A family business owned by Yvon and Malinda Chouinard, Patagonia’s mission is to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Yvon wrote in the company’s biography, Let My People Go Surfing, “Patagonia exists to challenge conventional wisdom and present a new style of responsible business.” True to form, in 2012, it was one of the first companies in California to become a Certified B Corporation.
Social & Environmental Activism
Knowing the resources it uses and waste it produces, Patagoniabelieves it has aresponsibility to give back. Rather than thinking of what they do as charity or traditional philanthropy, the company calls it “our Earth Tax,” and considers it part of the cost of doing business.
For the past 30 years, through its membership in 1% For The Planet® (an alliance of businesses), Patagonia has given 1% of sales to the preservation and restoration of the natural environment. To date, the company has donated $70 million in cash and in-kind services to 3,400 grassroots groups. A few stats show how the company supported environmental and social initiatives this past year:
$6.2 million donated to 742 local grassroots groups in 18 countries to fund environmental work
Patagonia is determined to create “the world’s most socially and environmentally responsible supply chain,” and has steered the clothing industry into a more sustainable direction through its actions.
With products and suppliers. In 1993, Patagonia was the first outdoor clothing manufacturer to use fleece made from post-consumer recycled (PCR) plastic soda bottles. And in 1996, it switched to using organically grown cotton in all cotton products. It was also one of first major outdoor companies to work with Fair Trade USA on its Fair Trade Certified apparel.
In 2007, to be more transparent about its supply chain, the company started publishing the environmental impacts of articles of clothing in The Footprint Chronicles® as well as including it on Patagonia’s product pages.
Within the industry. As a founding member of the Sustainable Apparel Coalition—an alliance of 30 companies in the clothing and footwear industries formed in 2010—Patagonia and member companies measure their environmental and social and labor impacts, benchmark performances against each other, and publish the results in a social and environmental performance index.
The company’s belief in environmental conservation and corporate responsibility is integrated into its anti-consumption advertising. Maybe the most recognized of these ads ran on Black Friday in 2011 with the surprising message: “Don’t Buy This Jacket”, encouraging consumers not to buy what they didn’t need. Patagonia has echoed this message over the years in its “buy used” marketing with eBay, and most recently, through its Worn Wear initiative about repairing clothes. While many think these messages fly in the face of why the company exists, Patagonia firmly believes it’s just the right thing to do.
Making a Bigger Difference
Patagonia’s commitment to inspire and implement environmental solutions reaches beyond the industry. In 2013, the company launched $20 Million and Change, through a holding company, Patagonia Works. It’s dedicated to a singular cause: using business to help solve the environmental crisis. With this fund, Patagonia helps like-minded, responsible start-up companies which want to work with nature rather than using it up.
Humble about its CSR accomplishments, Patagonia states: “We have a long way to go and we don’t have a map—but we do have a way to read the terrain and take the next step, and then the next.”
If you’re inspired by Patagonia to take steps and give back through your company’s CSR efforts, we’re ready to help. Just contact us.
Borrowing from a familiar saying: the proof is in the pudding. As a development/fundraising professional, you know all too well that’s how your work is evaluated. For each client or organization you work with, you’re expected to produce tangible results—after identifying the best fundraising channels and crafting messages, executing campaigns, and improving efforts based on results. Your effectiveness is measured by how well you attract and build supporters, and raise more money for the organization.
You want the best tools to recommend to nonprofit and foundation clients. Are there ways fundraising can be done for less—saving money or lightening the administrative load for you or an organization’s staff? The simple answer: Yes. Here are a few from JustGive:
FREE Donate Now buttons. Collect donations online cost-effectively, with a low 4.5 processing fee. No programming required, and no monthly or annual fees. It’s a button you can easily use in emails too. If an organization already has a donation button, comparing what it costs with what JustGive provides may instantly reduce fundraising expenses.
Mobile-Optimized, Brandable Donation Pages.Here’s a sample of the page which can be customized with a logo, list of programs, donation amounts and information about what gifts accomplish. Since the page is already mobile-optimized, it allows organizations to accept donations anytime, from any device (snagging those millennial donors). And it includes an ongoing monthly donation option which offers the opportunity to promote year-round giving and build a base of steady donations. (Check out 5 ways to customize your Donation Page.)
Fundraising Pages for Specific Campaigns. You can conduct any number of timed, special Fundraising Campaigns online with this tool, whether or not you’re using JustGive’s other services. Works well for capital campaigns, short fundraising drives to fill a program need, GivingTuesday campaigns, and more. Last year, JustGive improved the fundraising product to make it better and easier to use.
JustGive’s detailed Donation Reports are accessible 24/7 and track the complete donation activity for an organization. They’re easy-to-integrate into an existing CRM system, and downloadable in Excel, CSV, PDF or XML files. These updated-in-real-time reports supply information that helps you expand an organization or client’s database by capturing donor names, emails and mailing addresses. Here’s a Sample Report.
Tip: You can mine these Donation Reports to better understand supporters and build stronger relationships. For example: When the reports show donors who consistently give for a specific program, you know what they’re most interested in. You can put this information to work for an organization by communicating more with them about that program, and considering other ways to engage them in it.
Measuring Fundraising Success
With JustGive’s Donation Reports, you have stats that quantify the results of your fundraising efforts for any organization or client. Reports give you numbers that quantify outcomes: changes in the donor ranks and size of gifts, increases in monthly donors, and data about how engaged supporters were for a particular fundraising campaign. So you can say: Here’s the proof!
Tax deductions for a company giving program
With JustGive’s platform and products, your company can run a variety of different giving campaigns to engage employees and customers. All helping you make an impact and meet your corporate social responsibility (CSR) goals.
Who receives the tax deduction when a company runs a giving program with JustGive for employees or customers?
In most cases, your company is eligible for a tax deduction for all donations made through a giving program powered by JustGive. This can depend on the program, though, so contact us for more information.
If your company purchases charity gift cards or claim codes to give to employees or customers, you receive the tax deduction. That deduction cannot be passed along to the recipient.
So giving programs benefit your company in several valuable ways: