FEATURED NONPROFIT FAQ:
Fundraising Campaigns for Nonprofits
Question
What are the best tips for running a short-term or special fundraising campaign for our nonprofit through JustGive?
Answer
JustGive offers a couple of different ways for your nonprofit to raise funds for a short-term or special fundraising campaign.
CREATE A SPECIAL FUNDRAISER PAGE
Late last year, we introduced our new online fundraisers which make it quick, easy and simple for your organization to raise money.
JustGive’s fundraisers allow you to add customizations like theme colors, photo or video, fundraising goal and tracking, custom thank you message for donors, designations, a custom URL, and much more.
As always, any donations you receive through your fundraiser page are tracked and displayed in your online donations report in your JustGive nonprofit account.
To get started, visit the Fundraisers page. Note that you’ll need to create an additional donor account to use fundraisers but rest assured the data from your fundraiser donations will appear in your usual online donation report.
CUSTOMIZE YOUR DONATION PAGE
Your custom donation page on JustGive doesn’t have to stay the same all the time! Use the built-in, customization features to make your donation page reflect your fundraising campaign.
To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.
Here are 4 ways to change your JustGive donation page for a fundraising campaign:
1) Add a fundraiser-themed image
Switch out your normal logo or image on your donation page to one that reflects your fundraising theme. The recommended size for your header image is 950px wide by 100px high, and it can be a jpg, gif or png (max size 512k).
2) Update your mission/description to mention your fundraiser
You can customize your mission statement on your donation page, so make sure it includes any timely information about your fundraiser such as an explanation of the fundraiser, what dates it runs, and your goal. This will let your supporters know that a special fundraising effort is underway and help drive a sense of urgency for donations.
3) Customize your Donation Amounts
Associating a tangible value with a donation amount can help your donors better understand how their donation will be used, and often motivate them to give more. If you are channeling donations towards a specific fundraising goal, let donors know about that. For example, “$50.00 – Provides literacy tutoring for month”.
4) Update your Program Designations
If you are running a special fundraising campaign, make sure the programs listed on your donation page match. For example, if you’re running a “Spring 2016 Campaign”, make sure that is an available program that donors can choose from on your donation page. That way they can be assured that their donation counts towards your fundraising goal.
To make any changes to your JustGive donation page, just login to your nonprofit account and click the ‘Edit Donation Page’ link.
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Sarah Bacon
Director of Product
JustGive 