America’s Charities recently released Snapshot 2015 – The New Corporate DNA: Where Employee Engagement and Social Impact Converge. The third in a series, this year’s report includes insights, trends and best practices for workplace philanthropy and employee engagement.
Findings were collected from an online survey of executives from 120 companies in the third quarter of 2015. Their responses represent more than 600,000 employees and 17 unique industry groups, geographically dispersed, and equally distributed between large companies (more than 5,000 employees) and small to midsize companies (5,000 and fewer employees).
Snapshot 2015 makes the case: It’s not enough to say giving of time, money and skills is important. Leaders must be involved in employee engagement, authentically, and it must be embedded in a company’s DNA—part of its culture, values and actions.
One of the most prominent trends, according to Steve Delfin, President and CEO of America’s Charities, is the changing expectations around social impact:
- Companies want more evidence their charity resources help with strategic social responsibility goals.
- Employees want more transparency, accountability and proof their donations are helping make a social impact.
Millennials care about social impact—and companies are expected to do more to engage their employees and support causes they care about. Their CSR efforts create a valuable competitive business edge for recruiting and retaining talent. And 92% of Snapshot 2015 respondents (from small to large companies) believe customers expect them to be good corporate citizens too. So companies need to step up with more sophisticated and responsive engagement programs.
What a difference two years makes
When it comes to workplace giving, for many years, a payroll deduction program was the most common way to engage employees. Those programs have grown steadily. But now they’re only part of the picture.
According to Snapshot 2015, giving programs have changed quite a bit in the past two years. Today, almost two thirds of small, medium and large companies offer employees year-round giving opportunities; this is becoming the standard. Compare that with 2013, when just over one third of companies were moving beyond fall campaigns to year-round giving. Differences by size of company:
- 85% of large companies offer year-round giving, and 70% have matching campaigns.
- 44% of small to midsize companies offer year-round giving, and 28% have matching campaigns.
Survey respondent and Director of Corporate Responsibility for PwC US, Heather Lofkin Wright commented, “Giving at the office is about the change we can affect when we work together. . . meaningful ways to be a part of that collective impact.”
Year-round volunteering has emerged as a core part of employee engagement programs. Something that was just coming into the picture in Snapshot 2013, volunteer opportunities are now offered by 92% of large companies and 60% of small to midsize ones.
Contact us if you’re ready to improve your company giving program or looking for ways to better engage your employees.
– Andrea Lloyd
Director of Programs